Professor of Marketing and INSEAD’s Octapharma Chaired Professor in Decision Neuroscience – Paris

Hilke Plassmann is a Professor of Marketing at INSEAD, and INSEAD’s Octapharma Chaired Professor of Decision Neuroscience.

She is a pioneer in the field of decision and consumer neuroscience. Her primary research areas are consumer decision-making and its strategic marketing implications at the intersection of neuroscience, psychology, and economics.

She has written several award-winning cases and has worked with several large companies and start-ups. At INSEAD, Hilke teaches customer value management, behavioral and brain science for behavioral change, and neuromarketing in the different programs that INSEAD offers. She co-directs the Business Foundations Certificate (BFC) Programme at INSEAD and several Executive Programs. She is a Principal Investigator in the Control-Interoception-Attention Team at the Paris Brain Institute (ICM) of Sorbonne University under the umbrella of the Sorbonne Alliance. Before joining the Paris Brain Institute, she was an Affiliated Faculty at the Cognitive Neuroscience Unit of the Ecole Normale Superieure. She has been a visiting faculty at the Wharton School, NYU’s Stern School of Business, the Rady School of Management at the University of California at San Diego and Bonn University. In 2005, she earned a PhD in Marketing and Neuroscience (Dr.rer.pol) from the University of Münster´s School of Business and Economics, and then was a postdoctoral scholar at Stanford University and the California Institute of Technology.